NBA 2K21 Gets Unskippable Ads a Month After Release

2K is continuing its often horribly received implementation of unskippable ads in the latest NBA 2Kchampionship, NBA 2K21. Unskippable ads were as well nowadays in NBA 2K20andNBA 2K19. Similarly toNBA 2K20 though, 2K seemingly decided to concord off on adding these ads to the game until now, a little over a month after the game's release, and far past the release of reviews for the game.

These ads prove up inNBA 2K21during loading screens and have to play out in full before players can press a button and proceed on with their game. Seemingly, that's regardless of how long the game actually takes to load. On current-gen consoles, the departure between load fourth dimension and the length of ads may not exist that unlike, but that story is certain to change whenNBA 2K21 releases on next-gen consoles and is able to load games in a fraction of the time.

Side by side-gen versions of2K21will also price more than the base current-gen version of the game, coming in at $70. It should be noted that in-game ads are mostly used in free-to-play titles, where microtransactions are the chief source of income for the game'south developer and publisher, unlike full-priced AAA releases.

To nobody's surprise, 2K21players are upset with 2K's addition of ads a month subsequently the game'southward release. Over on theNBA2Ksubreddit, some jaded players are already used to this treatment but are upset nonetheless. Others are simply astounded at 2K's determination, with one user proverb that "Information technology'south the principle, I spent 100 bucks on the Kobe, and yous are going to forcefulness ads on me? That'south scummy imo."

As of writing, information technology's not clear if these ads are here to stay or if they'll persist in the next-gen versions ofNBA 2K21.

Take something to tell us about this article?